Facebook recently published new Facebook Page Analytics, and they ROCK.
You can now easily tell when people are most often viewing your page, by day of the week, and time of day.
I’ll use screenshots of my own page‘s analytics as an example:
As you can see, most of my listeners view my page Monday through Wednesday, and especially on Thursday. They also tend to view between the hours of 1:00 and 5:00 PM.
While many people might think, “Great! That’s when I’ll post advertisements!” that’s not what we want to do with this information. Instead, we’ll post our most engaging, friendly, and interesting posts on these days.
By hovering over each day of the week, you can also see if and when views spike at a certain time that day. See? Even though Thursday is my popular day, my views tend to spike to over 300 on Tuesday at 3:00 PM. Sweet!
Every page will have variations in best audience engagement times. To view YOUR page’s unique prime times, go to your page and click:
Insights > Posts > When Your Fans Are Online
You’ll want to monitor your page analytics to adapt your strategy for best engagement. For example, people’s schedules are going to change after school starts, and – if your audience includes kids, students, parents, or teachers – then their online patterns will likely change as well to accommodate their new routine. Watch your page analytics and adapt to meet activity!